Room of people having conversations over cocktails

WISE 10th Anniversary Happy Hour At PLMA Sponsored by Drive Wheel

Wise 10th Anniversary Happy Hour AT PLMA, Sponsored by Drive Wheel

Room of people having conversations over cocktails

The Drive Wheel team was excited to kick off our Private Label Manufacturers Association, PLMA, tradeshow by sponsoring the Wo men Impacting Store-Brand Excellence, WISE, 10-year anniversary reception. The event was a great opportunity for retailers, manufacturers, and industry experts to reconnect in a casual environment at the top of the Hyatt Regency overlooking downtown Chicago.

Room of people having conversations over cocktails
Room of people having conversations over cocktails

It’s hard to believe that WISE has only been around for 10 years. The impact they have made in the food and CPG industry has been so meaningful that it feels like they have always been here. The mission of WISE, to increase diversity in the Store Brands Food & CPG industry through meaningful connections, mentorship, and advocacy, is incredibly important to us, that’s why our entire team are members.

WISE has been an incredible resource to connect like-minded professionals who are dedicated to ensuring increased diversity and inclusion. Our company seeks to create opportunities to collaborate, network, and strategize to ensure leaders have the information they need to make confident decisions, and sponsoring WISE is an important way that we work to accomplish our mission.

If you haven’t had a chance to check out WISE membership, now is a great time to get involved

Engaging Discussions Enable Confident Decisions™

When you’re busy with the daily demands of your job, its easy to overlook the opportunities that will drive long-term growth. When you become a member of a Drive Wheel™ peer group, you can identify new strategies, reduce risk, and make confident decisions that will grow your business faster and more strategically.

We host two-day in-person meetings twice a year where leaders discuss their new strategies, innovation plans, and business challenges to get feedback from their peers. Member leave the meeting knowing they have thought about their idea from every angle. Between meetings, we conduct benchmarking studies and weekly news roundups to keep our members informed about changes in the industry.


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