Our Dynamic Drive Wheel® Team
The Drive Wheel® Team is here to help you propel your business forward. We are all dedicated to bringing the connections, information, and tools you need to overcome any challenge and feel confident in your decisions.
Theo Schweitz
CEO & Peer Group Facilitator
For nearly 25 years, Theo has helped companies build stronger, more profitable businesses. His strategic work has fueled multi-billion dollar brands, launched breakthrough products, cut costs at scale, and strengthened supply chains. At Drive Wheel, he combines deep industry knowledge with high-energy facilitation to help members think bigger, see blind spots, and move faster.
Named a Top Retail Expert by ReThink Retail (powered by Microsoft), Theo is recognized as a leading voice in the Retail and Consumer Goods industry — honored for his thought leadership, strategic clarity, and influence across the sector.
Brian Gornall
Peer Group Facilitator
Brian is an expert in ecommerce and grocery retail, with deep experience leading private label and fresh food initiatives at Amazon. Prior to that, he held key merchandising and product development roles at Target and SuperValu. Brian has built a career around launching new retail concepts, developing consumer-driven brands, and creating roadmaps that turn strategy into execution — insights he now brings to the peer groups he facilitates.
Kim Webster
Peer Group Facilitator
With more than two decades of experience designing and facilitating executive development, Kim brings a strategic approach to every meeting she leads. Her background spans senior talent development and strategy roles in education, as well as executive coaching and leadership training across a wide range of organizations. Kim’s facilitation style blends educator instincts with executive insight — creating memorable, high-impact experiences that drive clarity, connection, and forward momentum.
Jim Wisner
Peer Group Facilitator
Facilitating peer groups in our network since 2006, Jim assists retailers, manufacturers, trade associations and others in developing and implementing solutions to complex marketing issues. He has a long history in the food and drug industry, with a diverse background in marketing, merchandising, and store operations. He has served as a Vice-President at Jewel Food Stores, Shaw’s Supermarkets, and Topco Associates.
Sharon Friese
Event Planner
A passion for planning, organizing, and setting up events drive’s Sharon to create the best member experience possible. Her experience planning political campaigns, trade shows, seminars, and webinars has taught her how to create environments that encourage conversation and build trust among participants.
Amy Davis
Administrative Assistant
Amy is a proactive operator with a talent for keeping complex systems running smoothly. As an administrative assistant, she brings a unique blend of structure, service, and calm problem-solving to a fast-moving environment. With a background in executive support, logistics, and project coordination, Amy helps make big-picture work possible by handling the details with consistency and care.
Fiona Joyce
Chief Customer Officer
Fiona is the architect behind the member experience at Drive Wheel — designing and refining every touchpoint to ensure our peer groups deliver real impact. For over 15 years, she’s led the execution of meetings, events, and communications with a focus on clarity, consistency, and value. As Chief Customer Officer, she works across the organization to make sure every interaction helps members grow, connect, and stay ahead.
Taylor McKee
Head of Operations
Taylor is a strategist and problem solver with a background in brand development and consumer insight. Known for his anthropological approach, he uncovers what people need — often before they can say it themselves. As Head of Operations, he’s focused on building new Drive Wheel offerings that close knowledge gaps, deliver fresh insight, and increase the value of membership.
Mike Brouillard
Peer Group Facilitator
Mike is a pioneer in the peer group space, with more than 30 years of experience designing and leading high-impact groups for executives in the food and consumer goods industry. He helped define what peer group membership should look like — expanding it from periodic meetings to a full-spectrum support system. With a background leading a national CPG sales and marketing organization, Mike brings strategic insight and a legacy of innovation that continues to shape how Drive Wheel creates value for its members.