Our Dynamic Drive Wheel Team

The Drive Wheel Team is here to help you propel your business forward. We are all dedicated to bringing the connections, information, and tools you need to overcome any challenge and feel confident in your decisions.

Theo Schweitz

CEO & Peer Group Facilitator

For over 20 years, Theo has worked with companies to create consistently strong, profitable businesses.  His strategies have grown multi-billion dollar brands, launched innovative new products, created aggressive cost reduction strategies, and improved supply chains.  His high-energy style and in-depth knowledge transform businesses.

Mike Brouillard

Expert Peer Group Facilitator

Our Peer Group Expert, Mike has been cultivating and facilitating peer groups for more than 20 years. He has advanced the idea of what membership in a peer group includes and is a pioneer in the field. With previous experience as the head of a CPG Sales and Marketing organization, Mike is a resource to members and an asset to Drive Wheel™.

Fiona Joyce

Director of Operations and

Fiona has been making our peer groups run smoothly for 10 years.  She is ultimately responsible for ensuring our members have an amazing Peer Group experience that will help them grow their business.  She is dedicated to exemplary member success, flawless event execution, and innovative communications. 

Jim Wisner

Peer Group Facilitator

Facilitating peer groups in our network since 2006, Jim assists retailers, manufacturers, trade associations and others in developing and implementing solutions to complex marketing issues. He has a long history in the food and drug industry, with a diverse background in marketing, merchandising, and store operations. He has served as a Vice-President at Jewel Food Stores, Shaw’s Supermarkets, and Topco Associates.

Sam Mayberry

Peer Group Facilitator

Sam has been a facilitator in our network for almost a decade. He is our resident E-commerce expert with previous experience as an Executive at Amazon on their Retail Consumable Private Label team. Additional experience in retail grocery, wholesale, and non-profit organizations allow Sam to leverage an entrepreneurial mindset with strong business acumen and expertise in sales, marketing, supply chain and operations to help build teams, brands, and businesses that rise to new levels of recognition, engagement and profitability.