Our Dynamic Drive Wheel® Team

The Drive Wheel® Team is here to help you propel your business forward. We are all dedicated to bringing the connections, information, and tools you need to overcome any challenge and feel confident in your decisions.

Theo Schweitz Photo

Theo Schweitz

CEO & Peer Group Facilitator

For over 20 years, Theo has worked with companies to create consistently strong, profitable businesses.  His strategies have grown multi-billion dollar brands, launched innovative new products, created aggressive cost reduction strategies, and improved supply chains.  His high-energy style and in-depth knowledge transform businesses.

Picture of Brian Gornall with a beard and high collared sweater

Brian Gornall

Peer Group Facilitator

With previous experience leading the Private Label and Amazon Fresh teams at Amazon and prior experience at Target and Super Value, Brian is an expert in Ecommerce and traditional retail. He has a long history of executing innovative new retail concepts, brand launches, and project development roadmaps.

Fiona Joyce photo

Fiona Joyce

Director of Operations and

Fiona has been making our peer groups run smoothly for 10 years. She is ultimately responsible for ensuring our members have an amazing Peer Group experience that will help them grow their business. She is dedicated to exemplary member success, flawless event execution, and innovative communications.

Jim Wisner photo

Jim Wisner

Peer Group Facilitator

Facilitating peer groups in our network since 2006, Jim assists retailers, manufacturers, trade associations and others in developing and implementing solutions to complex marketing issues. He has a long history in the food and drug industry, with a diverse background in marketing, merchandising, and store operations. He has served as a Vice-President at Jewel Food Stores, Shaw’s Supermarkets, and Topco Associates.

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Sharon Ward

Event Planner

A passion for planning, organizing, and setting up events drive’s Sharon to create the best member experience possible. Her experience planning political campaigns, trade shows, seminars, and webinars has taught her how to create environments that encourage conversation and build trust among participants.


Mike Brouillard

Expert Peer Group Facilitator

Our Peer Group Expert, Mike has been cultivating and facilitating peer groups for more than 20 years. He has advanced the idea of what membership in a peer group includes and is a pioneer in the field. With previous experience as the head of a CPG Sales and Marketing organization, Mike is a resource to members and an asset to Drive Wheel™.