What Is A Peer Group?

What Is A Peer Group

A peer group is made up of business leaders with similar roles in similar sized businesses. They meet on a regular basis to discuss challenges, opportunities, strategies, innovation, and other topics impacting their business. Since each member talks about their business, each group member gets feedback on their ideas and learns about new topics they hadn’t considered. Groups are facilitated by an industry expert who can guide the group conversation to ensure participants spend their time discussing business growing ideas.

 

A peer group is not a networking event, which are informal gatherings to create referrals or leads and are typically free. A peer group is an investment in your development. Great groups cost money because they are hosted off-site, facilitated by a professional, and may include anti-trust oversight.  Rather than growing leads, groups create engaging discussions to grow member skills, network, and perspective to allow them to make confident decisions to grow their business. 

 

If you have ever wanted a sounding board for your new ideas, a peer group is for you.

If you have ever wished you had thought about an idea from a different angle before presenting it, a peer group is for you.

If you have ever wondered what other leaders in your position are thinking about, a peer group is for you.

 

With engaging conversations about current industry topics and questions members have, peer groups are the perfect way for leaders to gain the context they need to make confident decisions. 

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